Napa Valley Tourism Improvement District

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The Napa Valley Tourism Improvement District (NVTID) ensures that funding for Visit Napa Valley's  targeted marketing, selling and promotion of the Napa Valley as North America's premiere wine, food, arts and wellness visitor destination is maintained at competitive levels. The District includes lodging businesses (hotels, motels, bed and breakfasts, etc.), which pay Transient Occupancy Taxes. The District's activities are funded by a 2% assessment on gross short term (less than 30 days) room rentals on lodging businesses. The assessment commenced on July 1, 2010. A portion of the assessment (0.5%) is dedicated for marketing efforts aimed at promoting tourism in each of Napa County's local jurisdictions.

On June 15, 2010, at the request of the lodging industry in Napa County, the Napa County Board of Supervisors voted to adopt the Napa Valley Tourism Improvement District (NVTID), endorsed by the cities of American Canyon, Calistoga, Napa and St. Helena, the Town of Yountville, and the County's unincorporated area.

The NVTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq.). 

The local governing committee, the American Canyon Napa Valley Tourism Business Improvement District (TBID), will expend NVTID funds on marketing programs, special event sponsorship, and other programs as authorized by the NVTID Management District Plan. All activities will be specifically designed to benefit lodging businesses paying the NVTID assessment in American Canyon, by attracting overnight visitors. 


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